Objectives
Manage the stores and motivate sales force.

Recommendation
Create a game focused on points of sale. Distribution of coupons and storage in urns. The winners are determined by draw. The game is also accessible online on Roady's official website. 

Objectives
Increase sales and build costumer loyalty through a game based on multiple channels.

Recommendation
Insert a code in each Sikalatex sealing cap. The contestants must connect to the Sikalatex website to enter their code and find out whether they have won.