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Objectives Recommendation

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Objectives To work alongside broadcast of sporting events for the Eurosport channel in 2012 Recommendation To create an annual game on various sport themes and based on fun game play mechanics throughout the year.  The gamification of the audience has allowed the broadcast of the rich web site content in a fun way. It has also created an emotional link to the brand thanks to gaming.

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France Télévisions: Christmas game Objectives Promote the end of the year’s program Recommendation Feature the program’s diversity with an Advent calendar proposing a daily draw game. Each day participants can discover different shows. Design a gamification concept integrating a game play aiming to create a positive France Télévisions brand image and increase brand loyalty.

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Orchestres en fête Objectives Collect qualified addresses Recommendation Set up an instant win game mechanic encouraging the participant to invite his friends in order to increase his chances of winning

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Chronodrive Objectives Recruit a large number of fans and benefit of a strong viral concept promoting the brand’s image        Recommendation Set up a customized gameplay aiming to recruit new fans and build brand loyalty among the community. The official Chronodrive  mascot is staged in front of the brand’s warehouse.  The game combines several mechanics:  challenge, draw and instant win.

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Restopolitan Objectives Generate traffic. Promote the launch of a new restaurant loyalty card.   Recommendation Set up a mono-brand game and insert a coregistration field in orderto recruit new members.

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Bordeaux CCI (Chamber of Commerce) Objectives Promote the launch of the iCCI community website. Recruit members in order to develop the professional network of Bordeaux. Recommendation Create a campaign in the corporate design of CCI de Bordeaux with a quiz of three questions featuring the different services of iCCI, followed by a viral game mechanic motivating the subscriber to invite members of his professional network to subscribe to the iCCI community.

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Société Générale Objectives Build awareness of the JAZZ travel corner services. Recommendation Create a quiz game about JAZZ travel corner offers.

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Dekra Automotive Network Objectives Launch an entertaining awareness-rising communication campaign targeting young people and their parents and inform them about the importance of the roadworthiness test for two-wheeled vehicle. Recommendation Create an off-beat image and loyalty building campaign including a viral buzz video featuring two fun heros in combat and a Facebook® game asking fans to customise the characters.

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MODE.fr game Objectives Create a qualified address collection campaign. Generate traffic. Increase Mode.fr awareness. Recommendation Set up a game integrating a quiz and a weekly draw mechanic in order to reach several goals fom the Mode.fr site: collect, discovery, clicks, etc.

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Ouest France World Cup Objectives To create a game on the Ouest France site for the 2010 World Cup in order to collect new addresses and to generate traffic to the site. Recommendation To set up a game offering participants a chance to select their own team for the World Cup.  The player whose selection is closest to the official team wins a holiday.

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France 2 Objectives Promote the new Nicolas Le Floch series broadcasted on France 2 using a game for members of the Club France Télévisions. Recommendation Create a full flash game website introducing the series, its characters, and immersing the web user in the atmosphere of 18th century in Paris.  The game goes behind the scenes of the series using videos and inviting viewers to watch it.

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Cdiscount et François Lurton game Objectives Cdiscountpartners with François Lurton to promote its wines. Recommendation Set up a game to promote the Terra Sana product range by pushing the brand’s image.

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Golf-Away.com Objectives Promote services and products offered by Golf Away.com and collect new subscribers. Recommendation Create a game using the advertiser graphic charter, prizes linked to its business.

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Eure Tourisme et BaLaDO game Objectives Increase awareness of the Department of the Eure and its web site. Acquire new contacts. Recommendation Participants must answer a quiz based on three questions. Clues are hidden on web sites and enable players to find the correct answers and to be selected for the prize draw.

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Petit Futé Objectives Create awareness of the Petitfute.com web site and collect new addresses for newsletter subscribers. Recommendation Set up a quick and efficient game mechanic considering the entire Petit Futé's website’s graphic layout.

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Eco-Lots.com game Objectives Group of seven advertisers aware of sustainable development and ecology issues. The goals were to collect addresses and to promote different partner sites.  Recommendation To create an effective game mechanic based on an educational quiz, a draw and a viral module.  Partners are promoted on each page of the game.

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Pour La Planète game Objectives A group of 6 large organic and natural brands in the same game. The goal: collect very qualified addresses and use the game as a lever to create brand awareness and generate traffic to the different advertisers sites. Recommendation Create an efficient game mechanic based on a draw and a viral module with permanent partner promotions.  The web user is made aware of the ecological universe as soon as he or she connects to the game.