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Objectives Recommendation

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Objectives Recommendation

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Objectives Recommendation

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Cdiscount: Game Valentine's day Objectives To create a game for Valentine’s day and to generate a buzz. Recommendation To set up an instant win game where Cupid is the hero. The more active the player is, the more he can win vouchers.

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Oxybul éveil & jeux Objectives Collect qualified addresses, increase brand awareness and generate immediate sales. Recommendation Create a draw game with multiple chances of gain concluding in the participation in the final draw. Various data qualification mechanics, fun game elements corresponding to the brand’s values’ context, and several viral marketing levels.

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Toys R Us - 10 magical days Objectives Set up an efficient and fun campaign aiming to increase sales and build loyalty particularly during Christmas time. Enrich and qualify the data base. Recommendation Create a draw game combined with a qualifying quiz designed in the Toys R Us Christmas campaign graphic chart. Include an instant win game mechanic in order to generate instant online sales. Original viral elements encourage repeated participation in the game.

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Office Depot anniversary campaign Objectives Feature the brands 15th anniversary and its theme “The cops”. Promote special campaign products and increase sales in this period. Recommendation A gameplay designed around car race theme in the Office DEPOT anniversary’s contextual design. Two characters representing typical American cops protect the spending power and lead the participant to a brand’s retail shop. The campaign’s special products are featured along their way.

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Bordeaux CCI (Chamber of Commerce) Objectives Promote the launch of the iCCI community website. Recruit members in order to develop the professional network of Bordeaux. Recommendation Create a campaign in the corporate design of CCI de Bordeaux with a quiz of three questions featuring the different services of iCCI, followed by a viral game mechanic motivating the subscriber to invite members of his professional network to subscribe to the iCCI community.

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Editions Harlequin Objectives Promote Editions Harlequin main editions and attract a new feminine readership in order to increase additional sales income. Recommendation Create a search game in a Romanesque style environment. By logging into the game every day, the contestant participates in the daily draw. He discovers a short presentation of the day’s edition and must find, within three clicks, the corresponding book which is hidden in the page’s decorative elements.

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Cuisine Plus nationwide communication campaign Objectives Broadcast the nationwide communication campaign of Cuisine Plus in cooperation with “Un diner Presque parfait” (“An almost perfect diner”, French Cooking TV show). Increase and qualify the leads collected via opt-in, transport the brand’s image and distribute its offers. Recommendation Set up a double game mechanic: a draw which serves as an additional participation channel on top of the point of sales, and a photo competition allowing web users to publish a photo of their most beautiful table setting.

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vertbaudet campaign: 9 months with you Objectives Segmented collection of future or young mothers' profiles while respecting the brand's corporate design and conceptual wording. Promote the baby care product range. Recommendation Create a one year gaming campaign with viral marketing elements and 3 modules: a creative photo competition, quick flash games and a pregnancy journal which allows the mother to share her experience and receive comments from family and friends.

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Eveil & jeux game: amongst the Christmas family I choose ... Objectives Make web users aware of the Eveil & Jeux product range in the run-up to Christmas. Recommendation The game is played around 3 instant winners. Each illustrates an eveil& jeuxuniverse. Once the participants have created their game family, they can choose the prize and define the child that is to win it.

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Financo game Objectives Recruit new qualified contacts, enrich existing contacts and promote the Financo solutions. Recommendation Set up a data optimising mechanic by creating a qualifying quiz and draw.

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Logic-Immo game Objectives Site management and newsletter subscribers collection. Recommendation To set up a double mechanic and draw to optimize transformation.

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Top Annonces game Objectives Set up an entertaining promotion campaign to launch Top Annonces new version. To recruit opt-in contacts and publicise the site’s potential. Recommendation Create a game with double mechanic of instant winners and draw to optimize the attractiveness of the campaign.

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Logicimmo game Objectives Collect qualified and enriched opt-in addresses. Recommendation Set up a snakes and ladders game. This game includes various steps to qualify as traffic to the site.

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Malakoff Médéric game Objectives Recruit professionals addresses as well as telephone numbers to position Malakoff Médéric's products. Recommendation Position the contestant inside a virtual conference organized by Malakoff Médéric in order to nominate the manager of the year. The election involves answering several questions on the company and its offers.

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CGeant campaign Objectives Collect a maximum number of leads by publishing information on flyers. Recommendation Create a multichannel game to generate crossed traffic on the Geant Casino sales outlets and the game's website. The flyers were distributed in stores.

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Golf-Away.com Objectives Promote services and products offered by Golf Away.com and collect new subscribers. Recommendation Create a game using the advertiser graphic charter, prizes linked to its business.

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Petit Futé Objectives Create awareness of the Petitfute.com web site and collect new addresses for newsletter subscribers. Recommendation Set up a quick and efficient game mechanic considering the entire Petit Futé's website’s graphic layout.

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So Erotic! Objectives Collect optin addresses with the goal to discover products and to push sales. Recommendation Organisea game based on a quiz and draw mechanic as well as a VIP instant winner game. So Erotic’s sales offers get regular visibility in the game and its associated supports.

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Alico Direct: Serénité SRD game Objectives Organise a game in partnership with Reader's Digest Selection to promote an insurance offer. Recommendation Create a game offering all players to win 2000 € free cover for one year. Participants interested in the offer must call a dedicated number to activate their cover.

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France Télévisions: Vancouver OG Objectives Promote France Television’s programme’s broadcasting the Vancouver Olympic competitions from February 12 - 26 and the Paralympics competitions from March 12 – 21, 2010. Recommendation Create a game with a mountain scenery and base based it on a quiz on the history of the Winter Olympics and its five associated categories. Contestants who correctly answer at least three questions reach the podium.

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Cdiscount.com and TomTom Objectives Optimise opt-in data collection and transformation while dynamically qualifying contacts.  Recommendation Analyse contact forms fields and create instant progressive winners, integrating a dynamic form for draw qualification.