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Objectives Recommendation

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Destination Hollywood multibrand game Objectives Collect qualified addresses Recommendation Create an instant win and draw game in a cinematic design and context.

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Voyages SNCF / Air France Objectives Promote the Voyages SNCF travel services and the reopening of the Paris – Cape Town route run by Air France. Recommendation Set up a draw game and include viral marketing elements. Create a graphical design that features Cape Town as an appealing destination. Offer a prize adapted to the campaign's context.

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Les Girondins Objectives Create brand loyalty by offering to win prizes during the whole year. Generate traffic income.  Recommendation Set up of an instant win game. Integrate several advertisers who are interested in the brand Les Girondins.

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Spartoo & Partners - L'été continue ! Objectives Data collection aiming at women as a target group. Recommendation Create a game in an especially urban and female design in order to win over women, a target market much desired by advertisers.

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MODE.fr game Objectives Create a qualified address collection campaign. Generate traffic. Increase Mode.fr awareness. Recommendation Set up a game integrating a quiz and a weekly draw mechanic in order to reach several goals fom the Mode.fr site: collect, discovery, clicks, etc.

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CDiscount & Huggies Objectives Collect qualified contacts for CDiscount/Huggies. Recommendation Organise an instant win and a draw game and apply qualifying mechanics to find out details about the participant’s family constitution.

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Shopping gagnant shared game Objectives Collect addresses for an advertiser pool sharing a common, mostly female target group. Recommendation Set up a shared game with priZes and a design corresponding to the interest of the brands’ target group. The game mechanic combines a draw and playful instant winnings related to the theme of shopping.

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Cdiscount/Nutrilife/Atoutmail shared game Objectives Collect a high amount of addresses for 3 publishers arranging a shared game. Recommendation Set up a game with several stages allowing the contestant to choose his favorite prize, in ascending order, before knowing immediately if he has won it.

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CDGP game - Elleraconte.com Objectives Collect leads and manage the associated post optimization CRM campaign. Recommendation Integration of both partners in the GCM Promo collection campaign.

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Multibrand game Objectives To carry out a qualified address collection  campaign for three advertisers on an exclusive feminin target. Recommendation To set up a tailor-made game combining an instant win and a draw mechanic and based on fashion, decoration and well being themes.

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Enfin le Printemps multibrand game Objectives To carry out a qualified address collection campaign for two sites with a common target. Recommendation To set up a tailor-made game to capture an affinitative public and convey the brand image of both advertisers.

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The winning Génie game: shared game Objectives To collect shared addresses for more than 100,000 opt-in leads. Recommendation Related advertisers included in the GCM Promo mutualised games.

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Pour La Planète game Objectives A group of 6 large organic and natural brands in the same game. The goal: collect very qualified addresses and use the game as a lever to create brand awareness and generate traffic to the different advertisers sites. Recommendation Create an efficient game mechanic based on a draw and a viral module with permanent partner promotions.  The web user is made aware of the ecological universe as soon as he or she connects to the game.

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Gagnez à être maman Objectives To collect targeted contacts supported by a game mechanic with several viral stages.  Recommendation To trace the different stages of baby’s life.

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Eco-Lots.com game Objectives Group of seven advertisers aware of sustainable development and ecology issues. The goals were to collect addresses and to promote different partner sites.  Recommendation To create an effective game mechanic based on an educational quiz, a draw and a viral module.  Partners are promoted on each page of the game.