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Objectives Recommendation

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Objectives Recommendation

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Objectives Recommendation

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Objectives Recommendation

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Objectives Recommendation

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Cdiscount: Game Valentine's day Objectives To create a game for Valentine’s day and to generate a buzz. Recommendation To set up an instant win game where Cupid is the hero. The more active the player is, the more he can win vouchers.

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Objectives To work alongside broadcast of sporting events for the Eurosport channel in 2012 Recommendation To create an annual game on various sport themes and based on fun game play mechanics throughout the year.  The gamification of the audience has allowed the broadcast of the rich web site content in a fun way. It has also created an emotional link to the brand thanks to gaming.

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France Télévisions: Christmas game Objectives Promote the end of the year’s program Recommendation Feature the program’s diversity with an Advent calendar proposing a daily draw game. Each day participants can discover different shows. Design a gamification concept integrating a game play aiming to create a positive France Télévisions brand image and increase brand loyalty.

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Orchestres en fête Objectives Collect qualified addresses Recommendation Set up an instant win game mechanic encouraging the participant to invite his friends in order to increase his chances of winning

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France Soir Objectives Develop the France-soir.fr website and increase visits. Generate certified traffic and traffic income. Recommendation Set up a minisite featuring fun games on the homepage. Introduce a mono-brand game highlighting the day’s most important news while integrating multiple coregistration mechanics in order to generate traffic income.

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Toys R Us - 10 magical days Objectives Set up an efficient and fun campaign aiming to increase sales and build loyalty particularly during Christmas time. Enrich and qualify the data base. Recommendation Create a draw game combined with a qualifying quiz designed in the Toys R Us Christmas campaign graphic chart. Include an instant win game mechanic in order to generate instant online sales. Original viral elements encourage repeated participation in the game.

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Les Girondins Objectives Create brand loyalty by offering to win prizes during the whole year. Generate traffic income.  Recommendation Set up of an instant win game. Integrate several advertisers who are interested in the brand Les Girondins.

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Dekra Automotive Network Objectives Launch an entertaining awareness-rising communication campaign targeting young people and their parents and inform them about the importance of the roadworthiness test for two-wheeled vehicle. Recommendation Create an off-beat image and loyalty building campaign including a viral buzz video featuring two fun heros in combat and a Facebook® game asking fans to customise the characters.

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Cdiscount Objectives Summer ends, a new year starts: Cdiscount celebrates the occasion with an outstandingly creative, off-the-wall game campaign. Recommendation Creation of a Space Invaders type flash game in the design of Cdiscount’s hero, the dunkey! An air combat in a “beasty” environment involving four difficulty levels, challenging the dunkey to fight the enemies who are hiding coupons.

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Shopping gagnant shared game Objectives Collect addresses for an advertiser pool sharing a common, mostly female target group. Recommendation Set up a shared game with priZes and a design corresponding to the interest of the brands’ target group. The game mechanic combines a draw and playful instant winnings related to the theme of shopping.

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MODE.fr game Objectives Create a qualified address collection campaign. Generate traffic. Increase Mode.fr awareness. Recommendation Set up a game integrating a quiz and a weekly draw mechanic in order to reach several goals fom the Mode.fr site: collect, discovery, clicks, etc.

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Café du Net game Objectives To increase the number of people registered on the Café du Net dating site. Recommendation The participants in the game are automatically registered on the dating site.

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Financo game Objectives Recruit new qualified contacts, enrich existing contacts and promote the Financo solutions. Recommendation Set up a data optimising mechanic by creating a qualifying quiz and draw.

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Pixmania game Objectives Collect addresses and generate traffic on the Pixmania sites in order to increase sales. Recommendation Organise a game with automatic redirection to the Pixmania sites at the end and offer all participants a coupon when they use the site.

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Pichet Immobilier: All Suites - Appart Hôtel game Objectives Promote the real estate programme and services of Pichet Immobilier’s "All Suites - Appart Hôtel" residences. Recommendation Offer a quiz to the players who need to browse the brand's web site to find the correct answers.  At the end of the game, a commercial offer, specific to the game and valid immediately is offered to all participants.

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Cdiscount: The diamond hunt Objectives To promote the diamond area on the Cdiscount site and to generate recurring traffic. Recommendation To access the game’ site, the web users need to find a diamond hidden in Cdiscount’s product sheets using a clue accessible on a partner site. Each week the players are selected for a draw.

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Top Annonces game Objectives Set up an entertaining promotion campaign to launch Top Annonces new version. To recruit opt-in contacts and publicise the site’s potential. Recommendation Create a game with double mechanic of instant winners and draw to optimize the attractiveness of the campaign.

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Ouest France World Cup Objectives To create a game on the Ouest France site for the 2010 World Cup in order to collect new addresses and to generate traffic to the site. Recommendation To set up a game offering participants a chance to select their own team for the World Cup.  The player whose selection is closest to the official team wins a holiday.

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Senteurs et Saveurs game Objectives Game launched for the publication of a new book by Editions Sud Ouest to advertize the book and create traffic to the store. Recommendation Quiz related to the book's theme. The players have to go to the store to answer the questions.

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CGeant campaign Objectives Collect a maximum number of leads by publishing information on flyers. Recommendation Create a multichannel game to generate crossed traffic on the Geant Casino sales outlets and the game's website. The flyers were distributed in stores.

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Monster Objectives Generate traffic and build awareness of Monsters' services. Recommendation Set up a treasure hunt where players have to find clues on the scratch banners hidden on the site.