>See the campaign

Objectives Recommendation

>See the campaign

Objectives Recommendation

>See the campaign

Objectives Recommendation

>See the campaign

Le Progrès: Koud'Pouce Objectives Increase the magazine’s sales and generate traffic income. Manage the readership, build loyalty amongst existing readers and recruit new ones. Recommendation Set up a GCM Promo scratch card game pack as well as specific IVR and SMS game mechanics adapted to the regional press’ objectives.

>See the campaign

La Dépeche du Midi - Gratt'1 Max de Ballons campaign Objectives Increase the magazine's sales and generate traffic income. Recommendation Create a scratch card game and integrate an IVR and web based campaign.

>See the campaign

Ouest France newspaper Objectives Increase image and sales of the newspaper Ouest France and its sunday edition at points of sales. Win new readers and the loyalty of occasional ones offering a scratchcard game. Recommendation Set up a IVR game with a playful mechanic around the number 7. Two chances to win daily, using the scratchcard or the telephone, with a winner every 7 min and a final draw. Use multiple broadcasting channels: print, radio, a dedicated website and points of sales.

>See the campaign

La Dépêche du Midi - Gratt'1 Max printemps campaign Objectives Increase sales and distribution of the magazine. Recommendation Add an IVR solution to the set up of a scratch card game in order to generate traffic income.

>See the campaign

Le Progrès - Le Kood'Pouce Objectives Sales increase and traffic income generation. Audience management. Build loyalty.  Recommendation Set up the GCM Promo Gaming Pack combining scratch cards and our specific IVR/SMS games for the regional press.

>See the campaign

Le Républicain Lorrain Objectives Traffic income generation and sales increase. Readership management. Build loyalty. Recruit and analyse clients'/prospects' data. Recommendation Set up the GCM Promo Gaming Pack combining scratchcards and our specific IVR/SMS games for the regional press.